What can online casinos do to dominate the Canary Islands?
Grand View Research has recently reported that Spain's national online casino market has hit $891 million and could reach $1.77 billion in the next few years. This growth is not accidental because regions like the Canary Islands are opening up to online gambling. What required players to access physical destinations to engage can now be found with just a few taps!
That’s the power of online platforms. But again, appealing to gamblers is not a walk in the park. Beyond convenience, players want great surrounding experiences that will be worth their time. Human beings are value-oriented and will only prefer spending their resources on worthy platforms.
This is why you don’t just want an online platform where gamblers can engage conveniently. Especially if you’re targeting a super discerning market like the Canaries, you must be innovative and player-focused; otherwise, you may never stand out from the crowd. So, what can a casino do if it wants to dominate the Canaries?
Remain relevant to smartphone users
Looking at mobile phone ownership nationally, 90% of Spain’s population has smartphones. Because of their convenience, people are now turning to them to do almost everything. It does not matter whether you are on a beach in Tenerife or in a hotel, mobile devices allow users to access nearly every form of service conveniently.
And this is no different in the Canary Islands, where mobile phone usage is also on the rise. Imagine losing these customers just because you failed to adopt a mobile-friendly website. This gives the impression that you aren’t adaptive to contemporary trends, which may be disastrous for your brand. According to JDM Digital, such brands may end up losing 60% of consumers who never return to mobile-unfriendly sites.
Thanks to responsive designs, casino companies no longer need to worry about such losses. Responsive designs often use flexible layouts that automatically adjust to fit multiple screen sizes, ensuring easy and seamless multi-device access. This removes the need to zoom or pinch websites to engage. Interestingly, such designs witness 11% more conversions than non-responsive ones, making them excellent marketing tools for operators targeting this region.
Take advantage of payment methods
Many studies agree that payment methods can actually help businesses advance. Testlio, for instance, recently published some findings claiming that improving payment efficiency could increase conversion rate by at least 10%. People love frictionless payments and will be more likely to transact with businesses offering them. In the Canary Islands, things are no different.
As highlighted, players do not just want to spin the reels or flip the cards. They also wish for seamless experiences when depositing and withdrawing funds. Problematic payment methods can be frustrating and cause up to 62% of customers to abandon checkout. 33% may stop transacting with your brand for good.
To avoid being a victim, consider partnering with reliable payment services like PayPal. Another way you can use payments is to localise them. Go for methods that the Canary people are familiar with, as it shows you care about their regional preferences. You may be surprised to learn that by localising experiences, you increase the likelihood of catering to 76% of online shoppers who prefer buying from brands selling in their native language.
Ensure your platform is secure
With cyberattacks ever on the rise, the need for safe online interactions has become so apparent. No one wants to engage in an insecure environment that could expose them to these incidents. Globally, 85% of adults are working hard to improve online privacy. And since cyberattacks are also increasing in Spain, you don’t want to lose these security-conscious players just because you didn’t implement robust security protocols.
Data breaches negatively affect brand reputation and can cause severe financial losses. According to a recent IBM study, companies may need at least $4.88 million to recover fully. Thanks to two-factor authentication (2FA), you can prevent up to 99.9% of targeted attacks from harming your casino brand. 2FA often requires extra verification, ensuring cybercriminals don’t access your account even if they compromise your password.
Other systems, like SSL encryption, can also help reduce the effects of attacks. SSL works through a ‘handshake’ process using both asymmetric and symmetric keys to establish a secure communication channel between a client and a server. The server’s public key, contained in its SSL certificate, is used to exchange a unique, temporary session key securely. This key helps prevent eavesdropping and ensures the integrity of the connection. Once players are sure they won’t be attacked, they will likely become loyal to your brand
The magic of focusing on customers
Customer-centricity is like the new magic that causes things to work in today’s casino industry. And this is regardless of your target audience – whether the Canary Islands or anywhere else. Modern players want experiences that align with their shifting preferences more than anything else. And if your casino platform offers that, you will likely outdo your competitors.
Looking at the statistics, SuperOffice CRM cites customer-centricity as a primary reason some companies witness up to 60% more profitability than others. Why would you want to miss out on such a statistic just because your website appeared insecure and mobile-unfriendly? With many gamblers in the Canaries seeking secure and seamless experiences, implementing the relevant technologies can be an excellent way of standing out in this competitive market.
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